Get ready for EA to fail once more.
“The digital business is broken up into a couple of pieces, one is pure digital downloads of full games,” Jorgensen said during an investor conference call last Tuesday. “The next, and much bigger piece is microtransactions within games. So, to the extent that as [EA CTO Rajat Taneja] said, we’re building into all of our games the ability to pay for things along the way, either to get to a higher level, to buy a new character, to buy a truck, a gun; whatever it might be. And consumers are enjoying and embracing that way of the business.”
Most games with microtransactions are usually supported on the Free to play model, or have a supportive community and developer. Grab the popcorn folks! 