The request was made on behalf of HBO by a company called DtectNet, which is the anti-piracy arm of MarkMonitor. It asked Google to remove links to the Eastbound and Down section of HBO’s online store, but it wasn’t just their own site they were after. HBO also demanded that links from MTV.com, IGN.com, and Pinterest be removed. None of the links to these sites had any content that violated copyright laws, and were just news stories and reviews of HBO content.