This is just creepy.

Sure, the GPS on your phone or dedicated device can get you from Point A to Point B on the interstate, frustrating “Calibrating … calibrating …” moments aside.

But a new move in mobile tech is seeing startups who want to help you find the store you’re looking for in the mall, turn around when you’re getting farther from your terminal at the airport or figure out where your friends are in an expansive convention hall.