Well, this is good information for people who are interested in purchasing a Smart TV.
Vizio’s TVs capture what you’re watching, when, and how — so, for example, they know if you’re watching live broadcast TV, or something on your DVR, or on-demand programming from your cable provider, or an app like Netflix. All of the smart TVs can do that. But Vizio then goes farther: they then match that data to your IP address, which makes it personal. Because from your IP address, they can match it to third-party data sources that have a pretty good fix on your other demographic information: age, income, gender, and other marketable bits of information.
Not that I’d ever buy a Smart TV let alone a Vizio. Vizio’s suck. I find it’s better to get a regular TV and add a separate streaming device to it. Roku’s for example don’t Ad Target you, they have ads yes but it’s like normal cable when it comes to commercials (only with less commercials!). They’re random, not targeted. If I have to see any commercials/ads I like them randomized. It’s less creepy and hey, I might see something I never even heard of before.